Early on in my marketing career, right about college, I discovered advertising and marketing giants that literally influenced the way I thought about all creative communication until present day. Whenever I think about a new project or marketing initiative, one of the first things that comes’ to mind is; “What would Bernbach, Ogilvy, or Burnett [...]
From the category archives:
SEO/ SEM/ Internet Marketing
Thesis Envy: The Problem with Thesis
You know, maybe I’m just being a dick. I don’t mean to be, and for the most part, I’m trying to be fair. The truth of the matter is that we see this same theme layout over and over because most of the adopters are new or obviously not design orientated. This group of bloggers are trying to blog professionally, or at least making a courageous go at it. (some hurrah’s and huzzah’s here folks) And the inherit danger I am seeing is that there is something that might be lost.
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Seems I’m an SEO Dark Lord, Not that it means anything
SEO Dark Lord - 100%
Are you an SEO Expert?
I’m as big a fan of Rand Fishkin and crew over at SEOmoz as anybody, but I really didn’t understand the point of the exercise. This test really only proved that I passed SEOmoz’s questions. I mean, I super respect Rand, but he is not the end [...]
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Lessons from the second page.
*Warning - much introspective commentary will ensue.
I recently faced a daunting period in my search optimization experience. I’ve never considered myself as an SEO expert per se, but I did consider myself an excellent online entrepreneur and marketer, learning over the years the subtleties of conversion rates, the way sales cycles fluctuate and how to [...]
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Search Engines Are Dead
Sitting there at lunch at this neat little Cuban/ Argentinian restaurant in Coral Gable’s, Florida, I actually experienced someone look me straight in the eye, and poo poo search.
“The Search Engines are a thing of the past” he says to me as he waves the thought away like some bothersome fly blowing little fly kisses [...]
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An interview with Ken Jurina
One late summer day, as I was furiously working on fragging a freaky looking head crab zombie in Half-Life 2, a site owner calls me up and nonchalantly asks me “How do I get to number 1 in the search engines for the keyword ‘processed cheese food’?”
After picking myself up off the floor, I asked [...]
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An interview with Larry Halff - Founder of Ma.gnolia
In ancient times, say 1998, when the internet was young and dumb and full of you know what, the web was somewhat limited.
Sure, you could buy books online, you could e-mail your friends, but finding really good information was somewhat of a coin flip. Usually, when you searched for, say, “html best practices,” you’d get [...]
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An interview with Brian Mark
BAMF. No, I’m not talking about the tape company. That’s BASF. Even though this little bitty blog of mine is open to all comments and all forms of expression, when I started to type out the words for one of my favorite acronyms, Mrs. Rumblepup gave me the stink-eye, and let me tell you, Mrs. [...]
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An interview with mike - aka Michael McDonald
Sometimes I get so busy; I just don’t know what to do with myself. I mean this literally folks, because keeping an eye on my regular 9-5 (7 nowadays) as a Marketing Director, keeping up to date with my online businesses, and trying to fit the beautiful Mrs. Rumblepup into my waking hours, especially after [...]
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An interview with CrankyDave - aka David Sacco
CrankyDave (aka David Sacco) is a freakin’ institution, bamf par excellence. That’s it, I said it and I’m not sorry I said it. You can learn more about Google and SEO in general from a forum or thread discussion with CrankyDave than you can researching for hours online. Got a question about Google, best just [...]
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